Types of DIGITAL MARKETING

1. Content Marketing

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action.

2. Social Media Marketing (SMM)

Simply put, social media marketingrefers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers.

3.Pay-Per-Click Advertising (PPC)

Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing.

4. Affiliate Marketing

Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income.

5. Email Marketing

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services.

6. Instant Messaging Marketing

Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing.

Conclusion

There are more types of digital marketing but these 6 give you a solid starting point. You don’t necessarily have to start with all ten at the same time. Choose a few you think might suit your business best, experiment, and measure the results.

What digital marketing types are you already using? Share in the comments below!

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