PRAMESH JOSHI

Do’s: Join relevant groups and communities and take the initiative to post and have interactions Use Facebook tools to make your post visible specifically to your niche audience Make your business page attractive and informative. Convey your brand identity through your cover and profile pictures  Frequently ask your users for their feedback, use this information to improve your brand Your brand posts should be aligned with your brand identity, message, values and promise Write unique and original content while focusing on quality, not quantity Make live Facebook videos and events to keep your users engaged and informed Frequently offer deals, promos and offers to encourage your users to buy your products/services Post content at optimal times; use Facebook insights to determine what time your users are online Don’ts: Don’t spam groups with your content, they may get annoyed and never want to try your brand Don’t over promote your brand, this can backfire on your efforts by coming off a

1. Make a list of what social sites are bringing you the most traffic: To make this list, log into your Google Analytics and click on the links to follow this sequence: Acquisitions – All Traffic – Referrals You’ll see a list showing which social site is generating the most referral traffic to your website. Each site is linked to a breakdown of the actual posts people clicked on to reach your site. My top referral source is Pinterest. When I’m in this section, I click on the Pinterest link and it takes me to a breakout of the top pins/images that brought people to my site. To help me better understand what people are interested in, I write out my top 10 pins and the number of traffic clicks from those images to my list of my top social sites. I can also track my traffic from Twitter, my newsletter and all the places where I do guest blog posts but not Facebook. Right now, Facebook is the only program that won’t give me more information other than the number of people who came to my sit

What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and the most effective tools marketers use for online promotion. The  way blogging has evolved over the past decade has blown everyone’s mind. During the last  couple of years we have been witnessing thousands of blogs around the globe, both businesses, and personal, turning into very profitable activities. It’s safe to say, that blogging has become  “big business”.