Do's and Don'ts of FACEBOOK MARKETING

Do’s:

Join relevant groups and communities and take the initiative to post and have interactions

Use Facebook tools to make your post visible specifically to your niche audience

Make your business page attractive and informative. Convey your brand identity through your cover and profile pictures 

Frequently ask your users for their feedback, use this information to improve your brand

Your brand posts should be aligned with your brand identity, message, values and promise

Write unique and original content while focusing on quality, not quantity

Make live Facebook videos and events to keep your users engaged and informed

Frequently offer deals, promos and offers to encourage your users to buy your products/services

Post content at optimal times; use Facebook insights to determine what time your users are online

Don’ts:

Don’t spam groups with your content, they may get annoyed and never want to try your brand

Don’t over promote your brand, this can backfire on your efforts by coming off as extreme

Don’t forget to fill in complete information in the ‘About Us’ section of your brand’s page, this may make your brand less trustworthy 

Don’t delay a response to user comments or reviews, your users may feel ignored

Don’t share irrelevant or non-informative content just to increase user engagement

Don’t overuse hashtags, limit your post to 2-3 hashtags, to be more visible to niche audience

Don’t promote only your own content, share relevant content written by others too

Don’t react negatively to poor reviews or comments, take the opportunity to apologize and keep your user happy 

Don’t delay reverting to a user’s query with full information; this adds to your brand value